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New for 2026 · Santa Cruz County

Vacation rental management for the California coast.

Turnkey short-term rental management for coastal Santa Cruz County homes — Capitola, Aptos, Santa Cruz, Soquel, and beyond. Higher revenue, happier guests, fewer headaches. Backed by the same local team trusted by long-term landlords for years.

Why work with Solaris

The boutique alternative to national STR platforms.

National vacation rental managers treat your home like an inventory unit. Solaris treats it like a property — because we already manage some of the most desirable rentals in the Monterey Bay area. You get local response times, professional turnovers, and an owner experience that's transparent end-to-end.

  • Local team responding to guests, vendors, and emergencies in person
  • Dynamic pricing tools to maximize revenue, not just occupancy
  • Listings distributed across Airbnb, Vrbo, Booking.com, and our own site
  • Owner reporting and direct deposits — same Buildium portal as our long-term clients
  • STR permit & TOT compliance for Santa Cruz County jurisdictions
Free for new owners

What can your home earn?

Tell us about your property and we'll send back a custom income estimate — projected nightly rate, seasonal occupancy, gross annual revenue, and net to you after management fees.

Request STR Estimate →

Most estimates returned within 2 business days.

What's included

Full-service vacation rental management.

From your first listing photo to the year-end 1099, we handle the entire short-term rental lifecycle.

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Listing setup & photography

HDR photography, professionally written descriptions, accurate amenity lists, and listing distribution across Airbnb, Vrbo, Booking.com, and direct booking.

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Dynamic pricing

Nightly rates optimized daily using market demand, seasonality, local events, and comp set data — so you capture peak weekends without leaving money on the table.

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Guest communications

Inquiry response within minutes, pre-arrival messaging, smart-lock check-in instructions, and 24/7 stay support.

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Professional turnover

Licensed, insured cleaning crews with checklists, restock of consumables, linen service, and damage inspection between every stay.

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Maintenance & inspections

Local vendor network on call for urgent issues. Quarterly deep inspections to keep your asset in show-ready condition.

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Smart home & access

Smart-lock setup, noise monitoring, and Wi-Fi best practices to protect the property and keep neighbors happy.

⚖️

STR permit & TOT compliance

We help you obtain or maintain local short-term rental permits, business licenses, and Transient Occupancy Tax (TOT) filings.

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Owner reporting

Monthly and YTD statements in the Buildium owner portal. Direct deposit of net proceeds. 1099-ready at year-end.

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Guest screening & damage protection

ID verification, guest screening, security deposits or damage waivers, and a clear written policy for damage recovery.

How pricing works

Simple, performance-aligned pricing.

We make money when you make money. No setup junk fees and no opaque markups on cleaning.

Most common

Performance-Based

A percentage of monthly booking revenue. You only pay when the property earns. Best for owners who want everything bundled into a single line item.

Final % depends on property type, location, and service scope. Request a quote.

For higher-revenue homes

Hybrid

A lower base management percentage plus pass-through of direct costs (cleaning, supplies, OTA channel fees). Best for premium homes booking $80K+/yr.

Often results in the highest net to owner. Request a custom analysis.

For occasional rental

À la carte

For owners who self-manage but want occasional help with turnover, photography, or compliance. Pay only for what you use.

Hourly or per-service pricing. Inquire for details.

Exact rates vary by property, season, and service scope. We'll send a custom proposal with your free STR income estimate.

Free tool

What can my home earn as a vacation rental?

Pick your city, bedrooms, and how many nights you want to rent it. We'll show you a projected gross revenue range based on current Santa Cruz County STR market data.

  • Real ranges from current STR market data — Airbnb, Vrbo, AirDNA
  • Accounts for seasonality and local STR permit limits
  • No signup required to see the estimate

This is a gross revenue projection. Net (what you keep) depends on cleaning, supplies, dynamic pricing performance, and management fees. A full Solaris analysis includes all of that.

Pick your details

STR Permit Helper

Does my home need a permit?

STR rules vary city-by-city in Santa Cruz County. Pick yours to see the current rules — and whether you can list.

STR regulations change. The summaries above reflect Solaris's understanding of the rules as of June 2026 — verify with the city or county before purchasing or listing. Solaris helps every STR client navigate the permit process as part of onboarding.

Featured properties

Recent Solaris-managed vacation rentals.

A look at the kinds of properties we manage. Tap any property to see availability and book directly.

🏖️ Capitola Beach Cottage

Capitola Village 2BR

Walk to Capitola Village and the beach. Sleeps 4. Avg $385/night.

View availability

🌅 Rio del Mar Oceanview

Rio del Mar 3BR with view

Ocean views, steps to Seacliff State Beach. Sleeps 6. Avg $525/night.

View availability

🌲 Aptos Forest Retreat

Aptos 4BR Hideaway

Quiet wooded lot, hot tub, family-sized. Sleeps 8. Avg $445/night.

View availability

Sample properties — actual managed inventory listed on Airbnb, Vrbo, Booking.com, and our direct booking portal.

Where we operate

Coastal Santa Cruz County, focused.

We deliberately keep our STR coverage tight so our cleaning crews and vendors can be on-site within 30 minutes of any property.

Santa Cruz County

Capitola

Capitola Village, Capitola Beach, Jewel Box.

Santa Cruz County

Aptos

Rio Del Mar, Seacliff, Seascape, Aptos Village.

Santa Cruz County

Santa Cruz

Pleasure Point, Westside, Beach Hill (per local STR rules).

Santa Cruz County

Soquel

Soquel Drive, near downtown & beaches.

Note: short-term rental regulations vary by jurisdiction. The City of Santa Cruz and unincorporated Santa Cruz County have specific STR ordinances we'll help you navigate.

How onboarding works

From handoff to first booking in ~14 days.

  1. Free STR income estimate. Tell us about your property. We send a projected revenue model.
  2. Walkthrough & proposal. We tour the home, recommend any prep, and send a custom management agreement.
  3. Onboarding. Smart-lock install, professional photography, inventory and supply list, listing copy.
  4. Listing launch. Distribution to Airbnb, Vrbo, Booking.com, and Solaris direct booking.
  5. You earn. Net proceeds direct-deposited monthly. Live dashboard 24/7.
Let's find your number

See what your coastal home can earn.

Free, no-obligation income estimate. We'll respond within 2 business days with projected gross revenue, recommended pricing, and a custom proposal.